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iAMDA (International Association of Mobile Digital Artists) held its first annual MobileArtCon at NYU ITP at the Tisch School of the Arts, October 23-24, 2010. The conference brought together visual artists, designers, musicians and app developers from around the world to discuss art and music created on handheld touchscreen devices (iPhones/iPads, etc) from a creative, technical and historical perspective. The free event features artist presentations, app demonstrations, and forums by app developers.